Conceptual birds-eye representation of the stair-stepped deck design
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Designed with the city’s roots in mind—and its future on the horizon.
Eastline is much more than a workplace. It's a force for positive change in the Oakland landscape... and beyond.
Igniting Oakland's new wave of innovation with deep, far-reaching connections
Prioritizing succinct, declarative sentences that convey a sense of self-assurance.
Balancing confidence with a warm, friendly overtone that feels familiar and approachable, not lofty or arrogant.
Conversational, lighthearted, creative, social.
Eastline isn’t just a workplace. It’s a mindset—a next-generation community built atop a foundation of innovation and activism. Rising from the ground in partnership with the most forward-thinking, deeply engrained people who call this city home and world-class innovators exploring the edge of possibility, Eastline will be the testament to what can happen when a multitude of voices unite at the drawing board. We’re building towards a better future for all who call Eastline home – A resilient and innovative campus created by the pursuit of excellence.
We’ve been asked, “Why Oakland?” perhaps you’re wondering the same. Instead, we’re asking: “Why Not Oakland?” We’re here to tell a bigger story. A story about an untapped world-class city populated with a global cross-section of the brightest minds: this story is not just about Oakland as an epicenter – a nexus of transit and talent – but a connection to the vast East Bay suburbs and wider Bay Area, humming with possibility and innovation.
In a world facing challenges and adversity, Eastline doesn’t ask “why” but rather “why not?” Why not partner with BART to explore computing to the edge? Why not tap into Oakland’s big city infrastructure to reach Carbon Zero? Why not pilot a new certification that measures equity? Why not make autonomous shuttles a reality? We’re connecting the power of our past to the promise of a brighter future. We’re striving to deliver something that begs the question: Why Not?
We’re talking about what it takes to design the future of placemaking. We’ve created a place that gives meaning and purpose: Spaces that build culture, incite innovation, and an environment that runs on the joy of being and creating together. We’re creating a place that links us to the world around us – with outdoor spaces to connect us to nature, diverse retail that brings together makers and creators, shared spaces designed for creativity and community-building. We are creating an ecosystem designed to grow a brilliant collection of cultures, colors, languages, and landscapes.
Look at any map, and it’s clear Eastline is at the epicenter of the Bay Area. But it’s so much more than just a central location. We’re at the center of the country’s largest green transit system, BART, the closest stop just steps from our front door. We’re connected to a pipeline of premier talent, from a topresearch university to reach into key talent markets like San Francisco and Silicon Valley to the untapped East Bay suburbs. We’re just minutes from UC Berkeley, home to some of the world’s brightest minds, a collective with a long history of progressive ideologies and programming. We’re hosting on-site spaces for community gathering, idea-sharing, and personal expression. When you’re here, you’re dialed into the heartbeat of possibility—and empowered to capture the best the Bay Area offers.
The fight for talent is fierce, but the brightest minds are moving East to create a better quality of life–for themselves and their families. With better transit, quality education, and affordable homes, we’re at the heart of one of the greatest talent migrations in history. So we’ve designed an urban campus to provide the balance, connection, and respite enticing top talent to go east.
To attract best-in-class talent, though, we have to offer something unique, something different. That’s why Eastline is designed with resilience, working towards a sustainable vision that considers the environment, human health, and community. So we're looking to top certifications, best-in-class global projects, and future-forward initiatives of top occupiers to create an urban campus designed with the planet and people in mind.
